EmazingLights Makes “Difficult Decision” to Close Doors After 13 Years in Flow Arts
Sebastian Medina — 2 months ago
EmazingLights makes a “difficult decision” to close their business after hard challenges
On January 9, EmazingLights shared via Instagram that they will be shutting down after nearly 13 years in business. Back in 2010, Brian Lim founded EmazingLights which quickly became an instant hit with their famous light gloves. These gloves were everywhere, from small venue shows to full-scale raves. You could even see hundreds of music festival fans wearing these gloves from a mile away.
Fast forward to 2015, Lim eventually appeared on Shark Tank to look for an investment to grow the company. He made a deal with Daymond John and Mark Cuban for $650,000 for 5% equity in the company and 20% of the revenue made from licensing deals.
One of the big factors in this decision was the banning of gloves at music festivals. Promoters stated that the glove’s connection with “drug paraphernalia” was hurting their name. Another factor came from people sitting around the dance floor doing light shows, which ultimately created a hazard for attendees.
In the Instagram post, they stated “We’ve encountered more challenges than we ever anticipated. We never truly recovered from the gloving ban at major festivals in the early 2010s and after a global pandemic shutting down all gatherings from festivals to light show meet-ups, we’ve faced devastating company losses.”
They continued, “All recent orders placed will still be fulfilled and our customer service team will still be available for any assistance. All remaining inventory can be purchased on our sister website iHeartRaves.com and select product available on Amazon.”
All in all, EmazingLights will forever be a pioneer within the space of EDM. EmazingLights encouraged people to get out of their comfort zones and express themselves through flow arts. This not only helped people learn a new skill but urged people to connect on and off the dance floor.