Anyma was the Visual Creative Director for The Weeknd’s one-night show in Brazil

Anyma has furthered his creative direction after announcing that he was the Visual Creative Director for The Weeknd’s one-night show in Brazil.

In an unprecedented artistic collaboration, Anyma, one-half of the renowned DJ duo Tale of Us and co-founder of Afterlife Records, has served as the visual creative director for The Weeknd’s one-night-only show in São Paulo, Brazil. Alongside co-creative director Alexander Wessely and art director Alessio Devecchi, Anyma brought his signature blend of art, music, and cutting-edge technology to the live performance, all under The Weeknd’s long-time creative partner, Lamar.

Known for his mesmerizing audiovisual performances, his creative direction for The Weeknd’s show introduced a dynamic synergy between visuals and music. Anyma blends his signature dreamlike soundscapes with digital installations that seamlessly interact with reality, producing a surreal and futuristic atmosphere. For this performance, he utilized his expertise to highlight the immersive world of The Weeknd’s music, creating an emotional journey for the audience that pushed the boundaries of live entertainment.

This collaboration marks a significant artistic moment as both artists are visionaries in their respective fields. Anyma, with his melodic techno beats and futuristic visual artistry, and The Weeknd, known for his genre-defying music and emotionally charged performances, joined forces to deliver a show that transcended the traditional concert format. The fusion of electronic music elements with The Weeknd’s moody, R&B-influenced sound made for an unforgettable night in São Paulo.

Fans of both artists were quick to take to social media, with footage of the concert going viral, praising the seamless marriage of technology, art, and music. Anyma’s announcement on Instagram gave fans a glimpse behind the scenes of the show’s production, revealing the complex layers of thought that went into creating this one-of-a-kind experience.

With projects like Genesys II and his work with Tale of Us, Anyma continues to push creative boundaries, demonstrating how art, music, and technology can coexist harmoniously. His contribution to The Weeknd’s São Paulo show is yet another milestone in a career marked by groundbreaking innovation.

Featured Image: Instagram/Anyma

About The Author

Emilee Gabbard

My name is Emilee Gabbard. I currently live in sunny Orange County, CA. By day I am a project manager working in the aerospace industry, but by night a music blogger for yours truly, Exron Music! I have been writing for Exron Music for around eight months now and cannot wait to see what is to come throughout the years. At festivals and clubs, you will find me at any house and techno stage supporting my favorites Eli Brown or Dom Dolla, or belting every word to Porter Robinson tracks wherever he performs.

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