Anyma launches exclusive collab with Erewhon

Anyma steps into the wellness aisle with an exclusive Erewhon collaboration ahead of Coachella performance.

The convergence of electronic music and luxury wellness culture has just found a new focal point. Anyma, known for his cinematic techno output, has teamed up with Erewhon, the high-end grocery chain, for an exclusive drink collaboration. Erewhon’s Instagram announced the release of two beverages, Paradiso and Inferno, and merch at the grocer last week.

While Erewhon did not widely promote details around the drop, they wrote on the social media release, “A portion of proceeds will be donated to F cancer, a registered 501c3 nonprofit dedicated to advancing health equity through early detection and prevention programs, and by providing resources to navigate, manage, and cope with cancer.” Erewhon, a staple of Los Angeles wellness culture known for its premium, often viral collaborations, such as the “Hailey Bieber Smoothie,” provides a fitting backdrop for Anyma’s brand, which has always leaned into aesthetics. Fitting as he is the heir to EssilorLuxottica, an Italian luxury eyewear brand. The Erewhon collaboration arrives amid unexpected turbulence, as Anyma was slated to bring his immersive audiovisual set to Coachella before the performance was ultimately canceled due to stage production turmoil.

View this post on Instagram

A post shared by Luis Chávez Tort (@lchaveztort)

Given the anticipation surrounding his large-scale visual production, which has become a defining element of his live shows, the Coachella announcement was ultimately a major setback for the artist and fans alike. While the cancellation over Weekend 1 marks a missed moment on one of the world’s biggest stages, it only amplified demand for his next appearance, where fans will be eager to experience the full scope of his evolving creative vision, and maybe snack on an exclusive Anyma Erewhon beverage while at it.

For Anyma, whose rise has been fueled by groundbreaking live performances at Coachella, the Sphere, and multiple events as the duo Tale of Us, he has always had a highly artistic vision for his performances. This new Erewhon partnership reinforces his positioning as more than just a producer but a holistic creator from music to lifestyle.

About The Author

Shiv

Hey! I’m Shiv!

Music is the greatest part of my life, I remember discovering dubstep when I was 15/16 and my entire life was altered – robot noises?? I needed MORE!

Now, I live in NYC and have seen over 80 artists of all genres (I’ve lost count). Some of my faves being Odesza, Rezz, Griz, Zeds Dead, Pretty Lights, Of The Trees, Daily Bread, and Kaskade.

You can usually find me in a warehouse under a pashmina.

See author's posts