Insomniac has acquired the famous Avalon Hollywood Theater for $15.7M

Insomniac Acquires Historic Avalon Hollywood for $15.7 Million, Cementing Its Legacy in LA Nightlife.

In a move that feels both nostalgic and forward-thinking, Insomniac Events has officially acquired the legendary Avalon Hollywood for $15.7 million, marking a new chapter for one of Los Angeles’ most storied nightlife venues. The sale—finalized this week—transfers ownership of the iconic building at 1735 Vine Street from its previous owners of nearly 50 years to Insomniac, the powerhouse behind Electric Daisy Carnival (EDC), Day Trip, Dreamstate, and countless other global dance experiences.

Originally opening its doors in 1927, Avalon has lived many lives—first as the Hollywood Playhouse, then The Palace, before rebranding as Avalon in the early 2000s. Over the decades, its stage has hosted everyone from The Beatles’ first West Coast performance to The Smashing Pumpkins, Nirvana, Madonna, and a who’s who of electronic legends. But for dance fans, Avalon holds a particularly special place. During the 2010s, the club became a beacon for LA’s underground electronic scene, regularly hosting Avaland Saturdays—a night that helped define a generation of West Coast ravers. Acts like Eric Prydz, Armin van Buuren, Above & Beyond, and Sasha all cut through the smoke and lasers of Avalon’s main room long before festival stages took them global.

While Insomniac’s name is synonymous with massive festival productions, the roots of the company are firmly planted in LA’s club culture. Founder Pasquale Rotella started throwing underground warehouse parties in the early ‘90s before bringing the scene above ground—and it wasn’t long before Avalon became a trusted partner. Over the years, Insomniac and Avalon have collaborated on events under banners like Bassrush, Factory 93, and Dreamstate, turning the venue into a testing ground for new concepts and rising artists. This acquisition feels like the natural next step—a homecoming of sorts for both brands. “Avalon has always been one of LA’s cultural epicenters for dance music,” Rotella said in a statement. “We want to preserve its history while continuing to push the boundaries of what a club experience can be.”

The purchase, brokered by Jason Lamoreaux of Coldwell Banker Commercial, spans the venue’s 33,400-square-foot footprint—making it one of the largest privately owned club spaces in Los Angeles. For Insomniac, which already owns or operates several venues across the U.S., the deal signals a deeper investment in the city that started it all. As LA’s nightlife continues to evolve amid rising rent and redevelopment pressures, Insomniac’s ownership ensures Avalon’s doors won’t close anytime soon. It’s both a preservation of history and a bold play for the future of club culture in Hollywood.

While no official programming changes have been announced yet, industry insiders expect Insomniac to integrate the venue into its existing ecosystem—potentially as a flagship hub for Factory 93 events or artist showcases between festival seasons. Fans can likely expect a mix of nostalgia and innovation: a continued focus on electronic lineups, immersive production upgrades, and perhaps even crossover events that bridge the underground with Insomniac’s massive global reach. For those who’ve danced beneath Avalon’s iconic chandelier, this moment feels like a full-circle story—one that honors LA’s past while setting the stage for its next great era of nightlife.

About The Author

Sebastian Medina

My name is Sebastian Medina and I was born and raised in Los Angeles, California. Ever since I could remember, I have always been in love with dance music. I appreciate all genres and sub-genres but I definitely gravitate towards house and techno. Being from LA I was blessed with an amazing nightlife full of different artists coming in and out of town throughout the years. Some of my favorite artists include Seth Troxler, Michael Bibi, Mr.Carmack, PAWSA, and Folamour.

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