Sofi Tukker launches new management company: Animal Talk

August 20, 2025

Iconic duo and label bosses, Sofi Tukker, expand Animal Talk to a lifestyle brand and management company with Palm Tree Management.

Sofi Tukker’s aura has elevated 1000 XP. What started as a label and party brand has become a full-blown management company. The New York duo will be collaborating with Palm Tree Management’s Myles Shear, Mike Hoerner, and Bella Tamis.

Sofi Tukker’s Sophie Hawley-Weld posts a formal announcement on Instagram. The artist shares that she did not want to share any half-baked news without proper love, attention, and reflection.

The two artists have used the last decade to relearn, unlearn, meet new people, create new processes, and embark on a new vision for the brand. Moreover, this time has forced Sofi Tukker to reflect on important questions that will help build a foundation.

Sophie from Sofi Tukker continues her announcement, talking about the core mantra behind Animal Talk, a quote from her favorite Mary Oliver poem. Moreover, Sophie expresses how the quote gives her a sense of relief about worrying about what the “right” answer is.

Beyond the Instagram post, Sofi Tukker has made a previous statement on the incoming management company. The sibling duo intends to create intentional strategy-driven plans to help artists find the absolute potential of their projects.

What does this mean for fans?

Not only will Animal Talk be a management company, but it will wear many different hats. This includes developing a lifestyle and fashion brand. Ultimately, this means fans will be receiving a roster of boundary-pushing artists, incoming unique collaborations, festivals, events, and a unique community.

Fans show excitement below the Instagram comments. Moreover, fans encourage Sophie on the shadow work it requires to create a business, such as reflection, visualization, and even hiding in your butterfly cocoon. Especially when it requires the creation of something artistically beautiful and intentional.

So far on the label, Animal Talk has released tracks for LP Giobbi, Sofi Tukker, Passion Pit, and Nono.