Anyma launches digital partnership with Oakley for brand’s 50th anniversary

Anyma and Oakley Have Forged a Futuristic Alliance for Brand’s 50th Anniversary.

Oakley and now-multidisciplinary artist Anyma have unveiled a groundbreaking partnership, merging music, art, and technology in honor of the eyewear brand’s 50th anniversary. They have unexpectedly launched the collaboration through Oakley’s visionary platform, “Future Genesis“, which has reimagined how digital creativity can shape reality.

They have introduced this partnership with a striking short film, projected at Oakley’s Interplanetary Headquarters in California. In the visuals, Anyma appears suspended mid-air, adorned in Oakley’s digital concept apparel and signature 13.11 eyewear. The film has blended surreal animations with sound and movement, pulling into a world where perception fractures and the real collides with the imagined.

This immersive piece has now opened Anyma’s Ibiza residency at [UNVRS], continuing his Quantum era of blending techno compositions with striking digital storytelling. Audiences have already witnessed how the collaboration has brought Oakley’s protopian narrative to life through futuristic design.

Oakley has also marked this moment by inviting rapper Travis Scott as the brand’s new Chief Visionary, who has delivered a surprise set during the anniversary event. Together, they continue to push creative boundaries, reshaping what brand partnerships look like in the electronic music and fashion industries. We can expect to see more with this merger.

Anyma, known for his genre-defying productions and large-scale audiovisual shows, has continued to transform how technology, music, and storytelling coexist. His work with Oakley broadens his commitment to merging art with digital evolution, captivating audiences from Las Vegas’ Sphere residency to festivals like Ultra Miami and Sziget.

Oakley and Anyma have united their forward‑thinking visions, not only honoring the brand’s 50‑year legacy—once famously fronted by Ato Boldon’s iconic Oakley shades—but have also opened the door to future collaborations set to push creative boundaries and perception even further.

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Kevin Moran

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