Spencer Brown launches new DJ alias with ‘no social media presence’ to experiment with success

Spencer Brown launches No Socials, a bold new DJ project that rejects influencer culture in favor of pure music and real-world connection.

In an industry where likes, shares, and followers often seem to outweigh musical talent, house music producer Spencer Brown is challenging the influencer-driven status quo with an ambitious new project: a DJ duo with no social media presence, aptly named No Socials.

The bold move comes as a personal and professional experiment. It’s one that strips back the performance of online persona to focus entirely on the music. Brown announced the project in a recent Instagram post, teasing fans with the caption: “Who thought this kid would get in a book?” It’s more than a casual flex. He’s partnering with bestselling author Max Marshall (Vanity Fair, New York Times, GQ), who will document the entire journey for a forthcoming book published by HarperCollins.

In the post, Brown reflects on the pressures artists face in today’s digital age: “Someone in ‘the business’ once told me that I should spend 50% of my time on music, and 50% becoming an influencer.” The advice stuck with him not because he agreed with it, but because it clarified everything he wanted to avoid. “If I spend 50 hours in a week making tracks, I should spend another 50 making content,” he continues. “But I became a DJ because I was a shy kid, and music communicates what’s in my heart. I’m not really made for the influencer industrial complex.”

That rejection of the influencer mindset is at the heart of No Socials, where Brown flips the narrative by building a DJ project entirely disconnected from the social media machine. He’s even teaching Marshall how to DJ as part of the experiment. Together, they’re creating tracks, performing at iconic venues, and relying solely on live performances and word of mouth to share their sound.

“If you want to hear us, it’ll have to be through the music we make, the shows we play, and the eventual book about this journey,” Brown explains. It’s a daring, even risky, move in a hyper-connected world, but one that aims to prove music can still speak louder than algorithms.

For now, Brown has uploaded a set on YouTube featuring eight original tracks and edits. “This is the last time I’ll post about it,” he writes, signaling that the rest of the story – and the sound – will unfold in real life, not in your feed.

Featured image credit: Spencer Brown/Anjunadeep

About The Author

Ashley Palya

I’ve been writing, covering events, and doing interviews with Exron for nearly four years, but have been an EDM-lover for over a decade. The music community and industry has a special place in my heart and I love exploring the depths. EDC Las Vegas is my favorite festival and this year will be my sixth time attending. Some other recent festivals I’ve been are Ultra, Elements, Lost Lands, Electric Forest, and Arc. I’ve been getting more into experimental bass, but techno and house will always have my heart. <3

See author's posts