HARD Events reveals new sub-brand HARD Selects with inaugural LA show this fall

HARD Events has launched HARD Selects, celebrating the evolving global underground music scene with curated showcases, pop-ups, and festival stages.

HARD Events announced its new event sub-brand, HARD Selects, which has aimed to reflect the global underground music landscape. This new platform has embraced the evolving sounds of the underground, while staying true outside of HARD Summer. Over the years, Los Angeles has contributed significantly to the underground scene, and HARD Selects has been designed to highlight this rich cultural network.

HARD Selects has already begun its mission through festival curation and releases on its HARD Records imprint. Artists like Interplanetary Criminal, INVT, DJ Heartstring, and Overmono provides a glimpse into HARD Selects’ mission. The brand has continuously showcased emerging and established artists, ensuring an authentic and immersive experience for attendees.

This Fall, HARD Selects has planned an upcoming event, collaborating with key promoters from the LA underground. Teenage Dreams has gathered an exciting lineup of artists, including Boys Noize, DJ Heartstring, Patrick Mason, and other talented artists.

Set to take place on November 9, Teenage Dreams will be hosted at The SUPER-MRKT, a repurposed venue led by Stranger Than. The venue has promised to be a new hub for EDM events, further cementing HARD Selects’ presence in the city. The first of many, these events have been crafted to highlight the growing shapeshifting sounds of the global scene.

Additionally, HARD has partnered with Goyo Club to launch a stream series. These DJ set streams have been designed to feature local underground talent, continuing the Electric Cleaners series. This collaboration has been an extension of HARD’s mission to foster creativity in unexpected spaces.

HARD Selects has established itself as a platform that celebrates the underground and diverse music culture. With more events on the horizon, it has promised to be an exciting time for dance music lovers. Tickets for the upcoming event goes on sale September 18th.

Featured Image Courtesy of HardFest