Insomniac Forges Partnership with Hollywood Nightclub AVALON
Insomniac and AVALON Hollywood nightclub have joined forces in a groundbreaking partnership set to revolutionize entertainment in Los Angeles. This collaboration merges Insomniac’s expertise in producing top-tier events with AVALON’s status as a historic Hollywood venue.
Pasquale Rotella said, ‘AVALON isn’t just any venue; it’s a crucial part of Hollywood’s music legacy, and we’re thrilled to team up with visionary John Lyons to bring Insomniac’s touch to this iconic spot.’ “Here, we aim to honor dance music legends while supporting emerging talent shaping the genre’s future. This venture holds immense promise for the music community.”
Additionally, for over two decades, AVALON has been a cornerstone of Southern California’s music scene, hosting industry luminaries from The Beatles to Billie Eilish. With its two event rooms—The Main Room and Bardot—each offering a distinct ambiance and cutting-edge audio-visual technology, AVALON provides an unparalleled musical experience.
“Partnering with Insomniac, led by Pasquale Rotella, is a significant milestone for AVALON Hollywood,” remarked John Lyons. “Pasquale’s commitment to crafting extraordinary experiences aligns perfectly with our ethos. Together, AVALON and Insomniac stand ready to infuse the nightlife scene with unparalleled energy and innovation, ensuring unforgettable memories.
In addition, the partnership kicked off on March 2 with a sold-out performance by 8x GRAMMY nominated artist Kaskade. Insomniac will curate evening programming and special one-off events throughout the week. These events will feature electrifying performances from Bassrush, Basscon, and Factory 93, promising a vibrant Spring season at AVALON.
Lastly, Insomniac will host exciting events at AVALON Hollywood in March, featuring nights with Riot Ten and Tchami. Additionally, various other artists, including Cristoph, JSTJR, Barely Alive, Paul Van Dyk, Paco Osuna, Ghengar, and more, will perform between April to July. Stay tuned for future announcements of exciting new shows on their official website in the coming weeks.
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