New York City Nightclub Nowadays to Host 24-Hour Party Every Weekend in 2024
NYC nightclub Nowadays has announced the comeback of its 24-hour marathon parties in 2024, this time occurring weekly.
New York City‘s beloved underground hotspot, Nowadays, has announced a new weekend nightlife experience for 2024. The Brooklyn venue has revealed its plans to host a 24-hour party every single weekend, starting on January 6th. This scintillating decision marks a departure from the club’s previous monthly nonstop events, elevating the party scene to new heights.
The revamped Nonstop series’ kick-off event will feature a killer lineup, including techno pioneer Kevin Saunderson, Ryan Elliot, ISAbella, and more. The weekly festivities will run from Saturday night through Sunday night, occasionally trickling into Monday morning, promising a beautifully uninterrupted weekend bender. Given Nowadays’ status as a mainstay in the community, the Nonstop lineup for January is already generating immense anticipation.
The transition to a weekly format comes at a crucial moment, as Nowadays faces uncertainty about its upcoming lease renewal. Moreover, Nowadays’ booker Gareth Solan expressed the importance of adapting to the changing nightlife landscape and the growing demand for extended venue hours. Undoubtedly, the prospect of losing its lease has prompted the club to fortify its commitment to the weekly nonstop concept.
In conjunction with the extended hours, Nowadays has introduced a new dimension to its offerings. The recently opened in-house Mexican restaurant, The Zumbador, will now serve a breakfast menu during its Nonstop events. Run by Nowadays staff members, Zumbador adds a thoughtful flair to the event series, offering coffee, smoothies, and the likes to keep partygoers healthy and energized.
Ultimately, loyalists and newcomers to Nowadays alike are in for a sweet treat this New Year. Surely, everyone is praying that this new venture allows Nowadays the flexibility to preserve its iconic event space. To learn more about Nowadays NYC, click here.
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