Pasquale Rotella: The Visionary Behind Insomniac Events

Pasquale Rotella, the beloved CEO and Founder of Insomniac Events has carved out a massive space for himself and his company in the EDM industry over the past three decades. However, with the rise of dance music in more recent years, Rotella and Insomniac have gone mainstream. 

Insomniac’s flagship event, EDC Las Vegas has gone global, with festivals across the US and in China, Mexico, and beyond. The event company is currently gearing up for its inaugural EDSea–bringing the party to a cruise ship for the very first time!

With his passion for dance music and entrepreneurial spirit, Pasquale Rotella has transformed the landscape of music festivals, bringing people together through the power of music. Insomniac puts together a multitude of events year-round in addition to EDC (Electric Daisy Carnival), including Electric Forest, Beyond Wonderland (PNW and SoCal), Okeechobee Music & Arts Festival, HARD Summer, and much more. Insomniac has even taken over many venues across North America, more recently expanding its reach to the east coast. But the Insomniac legacy all started with one person: Pasquale Rotella.

In this article, we explore Pasquale Rotella’s life in various facets:

• Pasquale Rotella’s net worth
• His marriage with Holly Madison
• His relationship with his current girlfriend
• Highlights of his company Insomniac Events

Who is Pasquale Rotella?

Pasquale Rotella’s journey in the music industry began at a young age. Born on August 8, 1974, in Glendale, California, he developed a deep love for EDM by way of the Los Angeles rave scene. In the early 90s, he was fully immersed in the scene and in 1993, he established Insomniac Events, an event production company that has since become one of the leading brands in the global festival circuit. 

Insomniac Events: Redefining the EDM Experience

Insomniac Events, under the leadership of Pasquale Rotella, is shaping the world’s rave culture every single day. The massive event company has revolutionized the EDM experience, becoming the largest and most influential dance music company in the world. With Pasquale’s direction, Insomniac has created some of the most extraordinary and unique live music experiences. 

Electric Daisy Carnival, or EDC, is the crown jewel of Insomniac’s festivals, and has become synonymous with a larger-than-life celebration of music, art, and culture. EDC started in Las Vegas and has since branched out all over the world. 

In addition to curating their own events from the ground up, Insomniac commonly acquires budding festival and event companies. For example, Insomniac took over existing festivals like Okeechobee and Electric Forest in recent years and has embellished their unique cultures, respectively. Insomniac combines a lineup of top-tier artists, fantastical visual art, safety, and community—all things fans have come to expect when attending an Insomniac festival or event. 

Pasquale’s Insomniac has also partaken in various philanthropic endeavors. They have historically donated to the Boys and Girls Club of America, Pablove, Rock the Vote, and more. In 2020, when the world locked down due to Covid and live music was put to a sharp halt, Pasquale used his platform and influence to connect with the dance music community at large and even fundraise. He hosted virtual live stream events and invited DJs to play music for ravers stuck at home across the world. 

How much is Pasquale Rotella worth?

As a result of his outstanding contributions to the EDM industry, Rotella has amassed considerable wealth. Several sources have Pasquale Rotella worth $50 million. However, some say he’s worth as low as $10 million while others claim he’s worth up to $140 million. It’s unclear what Pasquale Rotella’s exact net worth is at this time. 

Regardless, Pasquale Rotella’s net worth can be attributed to his visionary leadership and entrepreneurial prowess in creating and expanding the Insomniac brand—which started as a single-day EDC in Southern California. Rotella’s dedication to curating extraordinary festival experiences has driven the success of Insomniac Events and secured his financial standing.

In 2018, Rotella purchased a mansion in Los Angeles’ Hancock Park neighborhood for $8.7 million. He sold the same home in 2021 for $10.3 million. 

Watch the video tour of the home when it was first listed in 2020:

Pasquale Rotella and Holly Madison’s Marriage

Pasquale Rotella’s personal life has also attracted considerable attention. He was previously married to Holly Madison, a former Playboy model and reality television star. After marrying in 2013, the former couple had a daughter, Rainbow Aurora (age 10 in 2023), and a son, Forest Leonardo (age 6 in 2023). In September 2018, the two filed for divorce and have been separated ever since. 

However, Pasquale Rotella and Holly Madison have a healthy co-parenting relationship and remain on good terms. Madison expressed to US Magazine that despite the divorce, her kids have a “really great hands-on dad” and that she had “no complaints” about the current status of their relationship and how it affects their family.

How did Pasquale Rotella and Holly Madison meet?

Holly Madison was the former girlfriend of Hugh Hefner–the couple split in 2008. In 2011, Pasquale Rotella and Holly Madison met through mutual friends. The two were introduced during an event in Las Vegas, where Rotella was already an established figure in the EDM industry. Their relationship blossomed shortly after, and they married and had two children before later divorcing.

Pasquale Rotella’s Girlfriend

After Pasquale’s divorce from Holly Madison, it became apparent that he had a new girlfriend. Pasquale’s girlfriend, Alexis Joice (@lexusamanda on IG) has been in his life for more than three years. According to Alexis’ Instagram bio, she is a professional makeup and hair artist. Her Tik Tok (@lexus_amanda) bio adds that she is an Insomniac Events beauty bar educator. 

One of Alexis’ top posts on her Tik Tok profile is a video from 2022 captioned “Setting up rainbow’s slumber party” with the hashtag #stepmomsoftiktok. Rainbow is Pasquale and Holly Madison’s first-born child together. She regularly vlogs her life on Tik Tok and sometimes recently included Pasquale in one of her videos. In the video, Alexis participated in the “My red flags” trend, with the filter concluding that her boyfriend’s red flags are “Has no red flags,” “Can’t cook,” and “Over sleeps.” She captioned the video “Weirdly accurate.”

Pasquale Rotella’s impact on the global dance music industry is nothing short of remarkable. From his humble beginnings, he transformed his passion for music into a thriving enterprise, establishing Insomniac Events as a powerhouse in the festival circuit. Insomniac continues to expand worldwide, as does Rotella’s rave empire.