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Unitea Launches Augmented Reality Rewards with Claude VonStroke, Deorro, Said The Sky and More

February 10, 2023

Unitea showcases a dope new augmented reality for EDM fans around the world.

Unitea is best described as a cross between blockchain technology and Tik Tok, a media platform dedicated to various forms of interactive augmented reality. It is the first-ever “engage-to-earn” social media platform that allows fans to interact with their favorite artists, while also accruing democratized goodies. Users of the Unitea app create short, ingestible videos to the soundtracks of their favorite artists in exchange for blockchain-authenticated, artist-centric rewards and experiences. The application encourages users to “Create, Connect, and Collect.” Cha-ching!

In a recent Instagram post, Unitea’s account shared the details of its latest project with the EDM community. “Create unique content with Unitea’s first-ever Augmented Reality filters and objects!” The post also tagged all the relevant artists, making sure to denote which DJs were engaged with the project. For this most recent project, the DJs included Claude VonStroke, Said The Sky, Yung Bae, Ravenscoon, Kendoll, Codes, Bear Grillz, Sunsquabi, DJ Diesel, and Deorro.

https://www.instagram.com/p/CobQis5t6SO/

For Claude’s augmented reality, Unitea users can overlay their video content with Dirtybird’s egg logo and watch as it hatches into a cute bird cartoon. Denver’s Said The Sky touts a video overlay with his signature logo, while Bear Grillz’s filter allows the user to adorn a neon, striking bear mask. DJ Diesel’s AR features a roaring gorilla and Deorro’s showcases a rose. All of the filters are fun and charming, offering an interactive experience for fans.

Similar to Instagram’s “Reels,” Unitea has a feature called “Vibes,” which allows users to create short videos that they then sync to a track from Unitea’s massive music catalogue, inspiring fans to vibe to their favorite artist’s music. When a user creates a Vibe, they receive an artist-specific “Karma” token, which can be redeemed for those previously-mentioned artist-centric rewards and experiences. As an example, Illenium distributed signature jerseys to dedicated fans while John Summit hosted a tequila tasting on Groove Cruise. The rewards can include meet and greets, event tickets, VIP upgrades, physical prices, merchadise, and so much more!

To learn more about Unitea, click here.

To listen to Claude VonStroke, with whom Unitea most recently collaborated with, venture below.

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Saracha

Heralding from sunny South Florida, I am a proud Florida Woman. In my free time, I surf the swamp, wrangle gators, open fan mail, and tend to my pets. In the wild, I'm most often spotted at immersive art spaces, step tappin' in a shadowed corner of the club, hater blockerz on, totally incognito as your resident EDM spice girl. Although I generally tout my spicy side, if there's one thing I'd love to impress upon the world, it would be this: it's not a waste to give love to those who do not deserve it – it's a gift. The world would be a better place if we gave, in kindness and in mercy, to those who need it most with no expectation in return.