The Chainsmokers Make Appearance at LA Costco

Andrew Taggart and Alex Pall, also known as The Chainsmokers, promote their authentic tequila brand JAJA in a millennial fashion.

What better way are you supposed to attract the millennials and promote your premium tequila brand other than going to the most millennial hotspot in America you can think of (and no, it is not Chili’s– Thank you John Summit). “The Kirkland brand DJs”, known as The Chainsmokers, took a visit to a Costco Wholesale located in Los Angelos to promote their tequila brand JAJA which they co-own with Martin Hoffstein, Maurice Tebele, and social media mogul Eliot Tebele.

JAJA Tequila embraces a traditional process and eco-friendly production of its products by working with the Master Distiller at La Cofradia. Since 2018, each JAJA product has been authentically sourced with 100% agave Azul to highlight the sweet and herbal notes of vanilla, caramel, and spice in each batch.

Notable publications such as Forbes magazine have recognized JAJA Tequila for its innovative strategy of the “millennial mindset” to create viral advertising and content. It is safe to say that The Chainsmokers won employee of the month with the assistant to the regional manager according to @madds in the Instagram comments.

Fans and friends of the DJ duo quickly showed support for the Costco pop-up by commenting on the Instagram post. Fans such as @dally_h & @pottersfieldmusic were trolling if The Chainsmokers were releasing a Kirkland song and doing a “Chainsmokers Costco tour”. Even renowned producer Valentino Khan gave a little nudge for Andrew and Alex to bring back some famous Costco croissants.

The Chainsmokers made a comment to the Twitter memes by responding “We just needed some extra income for the holidays so got a job a Costco working the tasting stand of this really good tequila
@drinkjaja”

When you are not catching The Chainsmokers promoting JAJA, you can find them promoting their new album ‘So Far So Good’ released on all streaming platforms. The boys are still on tour until March with performances awaiting such as the Belly Up festival and Contact festival.