BLOND:ISH Makes History as First Musician to Launch a World Impact-Driven Token

BLOND:ISH unveils token through Socialstack & Celo as a part of a green crypto initiative with her foundation Bye Bye Plastic.

Earlier this month, the ever-talented Vivie-Ann Bakos, otherwise known by her stage name BLOND:ISH, debuted yet another green initiative via her Bye Bye Plastic Foundation, only this time with a crypto spin. The unveiling took place at Ibiza’s International Music Summit (IMS) and true to the event’s theme, “In Pursuit of Purpose,” BLOND:ISH ambitiously addressed a multitude of topics such as the metaverse, climate change, Ukraine, and the decentralization of capital.

Essentially, BLOND:ISH is launching a socially and environmentally conscious token called $BYEBYE by the end of this summer via the web3 community platform Socialstack. The token will be powered by the carbon-negative blockchain Celo, the crypto platform currently leading in terms of carbon consciousness. This token launch will be made possible by an inaugural 75k grant from Socialstack’s Climate Action Social Token Fund, which also works in collaboration with Celo’s Climate Collective.

The structure of the actual token will be interactive, a first of its kind. The idea and thesis behind the token is “Impact To Earn (I2E),” a play on the gaming community’s trendy “Play To Earn (P2E).” I2E essentially means that token holders receive awards and incentives, including potentially 25k in crypto, to mobilize climate action.

According to BLOND:ISH, she’s extremely bullish on the concept of incentivized environmentalism. “The sustainable and circular economy still needs to appear stimulating and incentivizing in our everyday lives in order to win the tide of Climate Change. With a token that rewards environmental actions, we aim to not only gamify, but also effortlessly change the culture that will shape a plastic-free and more regenerative world.” Although this is one of her many philanthropic initiatives, this is only her second social token launch, the first being $ISH.

As an artist, community member, and human, BLOND:ISH consistently fights the good fight. She demonstrates again and again how she intends to use her platform for good, and that the health and wellbeing of all remain at the forefront of her mind.

For more information about $BYEBYE, click here, here, and here.

To learn more about Bye Bye Plastic, click here.

To watch BLOND:ISH’s recent “Antarctica Expedition DJ Mix,” an art-forward climate centric series, click below.