Never Say Die Records Closes Doors After 13 Years of Pioneering Bass Music

It is the end of an era. The iconic bass label Never Say Die shuts down forever.

After 13 years of shaping the way for dubstep and bass music, one of the most historic independent record labels of the electronic scene is saying its final goodbye. Never Say Die has revealed the unexpected news on its label’s social media.

“We’re immensely proud of everything the label has done to impact the genre the way it has, but the simple truth is that we’ve achieved everything we set out to do (and more) in this industry, and it’s time for the team to move onto other things,” reads the statement.

As a thank you to the loyal followers, NSD notes that its extensive catalog will be available for fans to stream forever. This is a monumental announcement and a sad day to bass heads around the world.

Practically any big popular bass artist today has used Never Say Die as a platform to help launch their music career. The label was founded back in 2009 by SKism looking for the best wubs and grimiest tunes from upcoming producers as dubstep became becoming increasingly popular at the time.

Photo credit: @yeungchikam

Born from NSD in 2014 was a sub-label, Black Label. It earned a prestigious reputation in bass music circles for its releases of heavy-hitting tear out and riddim, spearheading the careers of major players like Subtronics, Trampa, Midnight Tyrannosaurus, Dr. Ozi, UBUR, and more. This news to shut down Never Say Die comes just a year after Black Label disbanded due to genre fluidity in bass music.

In shock, artists flooded the comments sections to express their thanks and gratitude to NSD. As music ever evolves, it will be interesting to see if a new label will rise in its place. Though, it’s hard to think of any other bass music collective that could live up to Never Say Die’s legacy.

Jaci Soukhathivong

An Atlanta gal chasing her love for electronic dance music. I’ve been with Exron since 2018 and have the privilege of contributing to the culture alongside other badass women whom I now call my friends. My introduction to the scene was first influenced by trap music, but my discography has since expanded to touch a bit of everything. Some of my favorite artists are Zeds Dead, Cloonee, Nghtmre, Flume, Infekt, Sosa, Bleu Clair, Subtronics, but the list goes on forever.

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