INSOMNIAC ANNOUNCES THE LAUNCH OF NEW TECHNO IMPRINT FACTORY 93 RECORDS – [READ]
Insomniac Events announces the launch of a new record label, Factory 93 Records, set to join the Insomniac Music Group family with its first release at the top of next month.
After a year that turned live events upside down, Los Angeles-based powerhouse Insomniac has been actively pursuing many different avenues. Recently, over time, the company has seen the start of their live-streamed Insomniac TV concept, the inception of Insomniac East, the creation of Electric Mile, and the formation of future bass label/festival experience Lost in Dreams, amongst many other exciting prospects. This time around, hot off the tracks of their Orlando-based Skyline techno festival reveal, Insomniac has announced their Factory 93 brand’s very-own imprint, Factory 93 Records!
Factory 93 began as an LA-based warehouse series back in 2016, and would eventually evolve into a full-blown brand hosting techno stages and at Insomniac’s events such as EDC Vegas and its various iterations in Mexico, Orlando, and Japan, in addition to Escape Halloween.
Announcing our latest venture: #Factory93Records. Dedicated to bringing you the best in techno, house, and underground sounds. We are excited to capture the Factory 93 energy born on the dancefloor within cutting-edge tracks that connect with our culture worldwide. pic.twitter.com/POMrBjWF12
— Factory 93 (@TheFactory93) March 17, 2021
The brand eventually introduced its first festival, Secret Project, as well as various club nights at renowned U.S. venues. Each consistently featured top-tier names in the techno landscape, such as Adam Beyer, Boris Brejcha, Carl Cox, Nicole Moudaber, and Richie Hawtin, to name a few.
Make sure to pre-order Factory 93 Record’s first official release, Eli Brown’s ‘Escape’ EP, via Beatport now! The tune is slated for release on April 2nd.
We’re excited to announce our debut release on #Factory93Records with the one and only @Elibrownbeats.
Available 4.2.21. Pre-order now on Beatport → https://t.co/QgISLoXz3Y pic.twitter.com/IcKYzu6Z7A
— Factory 93 (@TheFactory93) March 19, 2021
According to Insomniac’s founder, Pasquale Rotella, “Factory 93 represents the beginning of Insomniac. Underground dance music will always be the root of everything we do. Factory 93 is a very passionate part of the Insomniac portfolio worldwide, which makes this new record label even more exciting for us. With the addition of Factory 93 Records, our team will be able to carry over its vision from the live events side into a carefully curated catalog we can’t wait for you to hear.”
To read more on Insomniac, or Factory 93, via Exron, check out our coverage of Skyline, Secret Project, Insomniac East, and the new Lost In Dreams announcement. Additionally, if you’re wanting to hear more underground techno sounds from Factory 93 in-person, make sure to check out further info on Orlando’s Skyline 2021 below, set to take place this Memorial Day weekend!
Your #Skyline2021 experience awaits! 2 stages, large scale digital installations & street art, performance artists, + more are in store Memorial Day Weekend at your #Factory93 destination. 🖤
2-Day passes On Sale Tomorrow at 12pm ET → https://t.co/u9X49oBzk8. pic.twitter.com/F7UdYhDMfJ
— Factory 93 (@TheFactory93) March 10, 2021
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